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About Jade Lilly

Jade Lilly creates eco-friendly and ethically conscious skin care with a focus on simple, natural, and vegan whole plant ingredients that are good for your skin and good for the Earth.

Take the minutes you set aside for your skin care routine and transform them into moments of serenity, moments where your mind can be at peace, your senses are engaged by a thoroughly decadent experience, and your soul can breathe freely, in the knowledge that you are feeding your skin the best possible nutrition and you are feeding your soul by doing good for a larger purpose.


Manifesto

I believe there is pure elegance in simplicity, immense value in living ethically, power to feeding your soul and absolutely nothing selfish about taking a moment for yourself.

I want to live in a world where kindness is our currency, natural­ beauty is the best kind of beauty and happiness and health are valued over wealth or power. Where balance is respected, every life, however small or different, cherished, and love our guiding force.

I believe change can be accomplished one person at a time. There is strength in numbers but it always starts with one.

I believe in ancient beauty rituals, the potent, pure, raw power of plants, the importance of using safe, natural ingredients, and the beauty of nature’s abundance.

I believe that eco-friendly, sustainable, and pure are not just buzzwords. They are promises.

I offer you total transparency, honesty, and beauty backed by ethical choices. I promise to make decisions based on efficacy, not fear, to prioritize you and your experience over my bottom line, and to inspire restoration and bliss in your everyday.

I celebrate the person you are, the ever-changing, deep feeling, absolutely gorgeous, kick-ass rock star. You are the definition of pure perfection. You are the embodiment of unapologetic, honest beauty. You are loved and you matter.

I believe in living the life of your dreams, no holds barred, with passion and compassion, integrity and truth, enthusiasm and intention. Follow your heart…there is no judgment here.

Embrace your free-spirited soul, indulge your desire for decadence, and demand safe and ethical.

You’ve found a home with us…I welcome you with open arms.


Meet the Founder

Hi! I'm Neha Chokshi, momma to two, wife and founder of Jade Lilly, my third baby. Raised on the east coast by my Indian immigrant parents, I learned the ethical and health benefits of vegetarian living, the power of plants, and value of every life, however small, very early on. As a mother, I hope to inspire my own children to make choices that benefit the world, to see the bigger picture and to affect change in a positive manner. I hope, through Jade Lilly, to inspire beautiful, healthy skin with minimal environmental impact, no harm to animals, and an indulgent, decadent experience that you can look forward to every day.

Jade Lilly Founder Neha Chokshi
The idea of Jade Lilly came to be when I tried to make something that would help my son's eczema. I fell in love with the creative process and the connection to nature. It was an exercise in crafting, based in science, utilizing nature. It allowed me to feed my inner tree-hugging, hippie soul and my science driven brain all at once.

Creating skin care became my sanctuary when I was confronted with a breast lump that halted my world. It offered me peaceful moments in which I found the sense of control I so desperately needed and I gained a deep appreciation for slowing down and taking a moment to indulge in the ritual with my routine.

Everything turned out ok but the experience left me with the feeling that I’d found my path.
Jade Lilly enables me to take something I love doing and share it with the world, in the hopes of making a difference for those that seek clean beauty products that they can trust to be safe, ethical and healthy.

Thank you for allowing me to share my journey with you.


The Importance of Ingredients

A lot of care and thought should go into the selection of what ingredients go onto and into your body. Skin loving nutrients and vitamins from raw, natural sources help your skin look and feel great while fulfilling your skin's essential needs. 

Our products are created using only plant and earth ingredients; pure, raw botanical oils and butters, mineral-rich clays, flowers and herbs infused with time-tested benefits, and carefully distilled essential oils and hydrosols. We curate ingredients that are raw and unprocessed, totally natural, vegan and sustainable, and imbued with a multitude of rejuvenating essential nutrients. By harnessing the natural vitamins, minerals, and antioxidants from raw, unrefined sources, we ensure that the benefit to your skin is substantial, transformative and worthy of your use.

We are committed to providing safe, ethical skincare without compromise. That means Jade Lilly products are formulated without anything harmful to you, the earth or any living creature. 

Being environmentally and socially conscious is our responsibility, and acting on this responsibility is how we show gratitude and respect for our world, our humanity and ourselves.

Jade Lilly takes this responsibility very seriously. Every ingredient, our packaging, and our practices reflect this. 100% natural, vegan, cruelty-free and sustainable ingredients, minimal, recyclable and reusable packaging, earth-friendly shipping materials, and our programs to give back are all aligned to this philosophy. 

Jade Lilly products do NOT contain parabens, sulfates, petrochemicals, artificial fragrances or colors, silicones, phthalates, chemical preservatives, or palm oil. Jade Lilly products are also free from any animal ingredients, soy and gluten. We do not test on animals and we only use ingredients that are sustainable.


Jade Lilly Gives Back

10% of all profits will be donated to a portfolio of charities that support our values and mission.

We are also committing to plant a tree for every order from our website.

When we all join together, even small efforts make big things happen.